Studio ST’s goal for the JCC of the Upper West Side in Manhattan was to create a cohesive architectural language that better serves the wide range of user groups who visit the space. The proposal transforms the existing austere lobby into a dynamic space that accommodates the variety of events that take place over the course of a day or week by designating specific zones that balance flexibility and specificity. These designated areas include an information and ticketing booth, an art gallery, a resting area, a security desk, a store, and stroller parking — all of which are laid out such that a centrally located multipurpose space for various events can easily access all these functions.

Renderings: Ryan McLaughlin